1 Million Strong Sober-Supportive Retreat Returns to Bourbon & Beyond and Louder Than Life Festivals
Powered by The Phoenix, 1 Million Strong Celebrates Its Second Year as Danny Wimmer Presents Partner
Louisville, KY (September 14, 2023) – 1 Million Strong, an impact initiative uniting the music industry, artists, and fans to create sober-inclusive spaces and ensure no fan is left outside the gates, is announcing its return to the Bourbon & Beyond and Louder Than Life festivals. September marks 1 Million Strong’s first anniversary and its second year as a partner at two of the hardest-hitting events produced by Danny Wimmer Presents. 1 Million Strong fosters open conversations about wellness and recovery and offers support for those impacted by addiction and their allies through The Phoenix. 1 Million Strong was created in partnership between The Phoenix, Stand Together Music, and Stand Together Foundation.
At 1 Million Strong’s signature sober-supportive retreat, attendees can find a relaxing space to cool off, connect with a like-minded community, participate in a daily recovery meetup, snap a photo in the photo booth, and enjoy delicious mocktails right in the heart of the festival sights and sounds. Bourbon & Beyond 2023 will take place September 14 – 17 and will feature 1 Million Strong mocktails from Louisville’s own The Conscious Cocktailer, food and music, with headliners including Bruno Mars, The Killers, Brandi Carlile, and The Black Keys. Meanwhile, a spectacular list of rock artists will take the stage at Louder Than Life on September 21 – 24, including Foo Fighters, Green Day, Tool, Avenged Sevenfold, and many more. For both festivals, the 1 Million Strong Retreat, powered by The Phoenix, will be located in the southeast corner of the Highland Festival Grounds, across from the Big Bourbon Bar.
“Music unites us all, regardless of our journeys,” said Chamie McCurry, Chief Marketing Officer of Danny Wimmer Presents. “Teaming up with 1 Million Strong, we’re continuing to foster an inclusive haven at Bourbon & Beyond and Louder Than Life, making festivals not just about the music, but the overall fan experience.”
In 2021, it was estimated that 46.3 million Americans ages 12 and older had a substance use disorder and 56% of music industry professionals cited problematic substance use. Setting its sights on the music industry and working alongside partners like Danny Wimmer Presents, 1 Million Strong aims to support one million people impacted by addiction by 2025. Over the past year, 1 Million Strong has partnered with almost a dozen major music festivals and venues across the country, including In Between Days, New Orleans Jazz & Heritage Festival, Stagecoach, and more.
“The music industry is a force capable of driving change throughout all of society, making this the perfect space to launch 1 Million Strong,” said Colette Weintraub, Head of Stand Together Music. “Our partnership with Danny Wimmer Presents is a testament to the industry’s power to unite people, build community, end stigma, and have open conversations about wellness and recovery. Together, we’re turning festivals into platforms for transformation.”
1 Million Strong has helped bring new mental health and wellness support to back-of-house and front-of-house spaces, through activations like meditation and yoga led by The Phoenix – a sober active community that provides free, active, and meaningful programming – such as rock climbing, CrossFit, yoga, music and social events – to anyone impacted by substance use, including those in recovery and their allies, and anyone who chooses to live a sober lifestyle. The initiative’s presence has been a welcome one for festival-goers. Nearly half of the people who have experienced a 1 Million Strong retreat have signed up to become more engaged to learn more about The Phoenix.
“Sobriety isn’t just about abstaining; it’s about embracing life with a newfound vitality,” said Scott Strode, Founder and National Executive Director of The Phoenix. “At Bourbon & Beyond and Louder Than Life, 1 Million Strong invites you to experience the power of community, proving that recovery enhances, not hinders, the festival spirit.”
About 1 Million Strong Together with the music industry, 1 Million Strong is committed to breaking down the barriers to sobriety for allies and their loved ones. We believe that the most powerful solutions are rooted in communities like The Phoenix, an organization that uses the transformative power of physical activity and social connection to help individuals impacted by substance use. To learn about 1 Million Strong visit, 1MillionStrong.com. Join us on Facebook, Twitter, and Instagram.
About The Phoenix
The Phoenix is harnessing the power of connection and belonging to fuel a movement that changes how we approach addiction and recovery in this country and beyond. Founded in 2006, The Phoenix is a transformational non-profit that fosters a free sober active community for individuals impacted by substance use. Since launching programs in Colorado, over 279,000 people have joined The Phoenix community globally. By leveraging the intrinsic power of physical activity and social connection, community members find hope, empowerment, and increased meaning in their lives. The Phoenix events are free to anyone with at least 48 hours of continuous sobriety from alcohol and nonprescription drugs, including allies and supporters of those in recovery. The Phoenix helps individuals rise from the ashes of substance use and pursue lives full of hope. For more information about The Phoenix movement, visit www.thephoenix.org/movement, download The Phoenix app, or follow The Phoenix on Instagram.
About Stand Together Music
Stand Together Music unites musicians and their teams with proven changemakers to co-create solutions to some of the most pressing problems in our country, including criminal justice reform, addiction recovery, education, free speech, and ending the war on drugs. To learn more about Stand Together Music visit, StandTogetherMusic.org.
About Stand Together Foundation
Stand Together Foundation is committed to breaking the cycle of poverty in America by driving change from within communities. We are building a community of social entrepreneurs who believe in people, work from the bottom up, and unite with anyone to do right. Since 2016, we have committed over $120 million and counting to fuel the innovation of nonprofits throughout the country to build stronger, safer communities where all people can learn, contribute, and realize their full potential. Our goal is to help nonprofit leaders maximize their impact to transform more lives out of poverty. Learn more at StandTogetherFoundation.org.