I’m a venture capital executive. Here’s what I look for
The key to getting a project off the ground is storytelling. Here’s how to do it right.
Many social entrepreneurs are developing technologies that benefit people’s lives. Often, these technologies are complex and new — so effective storytelling is key to their success.
Learning how to craft a compelling story to attract the attention of funders, employees, and policy makers is crucial, explains Sal Churi, founder of venture capital fund Trust Ventures. Headlines, characters, and narrative can all come together to illustrate the values and vision driving a changemaker’s work. And the clearer these are, the more reach an idea will have.
In this video, Sal explains how to step into the shoes of your audience when creating a story for your organization, and the impact that a narrative driven by empathy and mission can have.