“The problem you encounter is the problem you’re best situated to solve.”
Start-up companies can be some of the most powerful vehicles for social change. Harnessing this potential to make a difference starts at the very first step: identifying the right problem to solve.
In this video, Trust Ventures founder Sal Churi gives his advice to up-and-coming social entrepreneurs, culled from experience working with thousands of different mission-driven ventures.
The most effective changemakers are able to recognize the unique insights, capabilities, relationships, and networks they can bring to the table. These set them apart from the crowd, and allow them to solve old problems in new ways. They use the resources that work for them at a scale that makes the most sense in their community. Most of all, they don’t look for the biggest impact — they look at the best impact for them.