There is one truth about the workplace that we all intuitively know but don’t say enough: People go to work for more than just a paycheck. 

Employees want good pay, of course, but they also want to work in a place that gives them the chance to advance and grow in ways that go beyond finances. They desire purposeful work. 

Instead of an issue to be solved, employers can think of this desire as an exciting opportunity. Businesses are in a unique position to help employees discover their strengths, grow their potential, and find fulfillment by contributing to something they find meaningful. 

The employers that get this right will have an engaged and enthusiastic workforce that’s more innovative and wants to stay. To achieve that, however, businesses need to have a good grip on what employees want. 

1. Purpose and meaning are key

The data is clear: employees want to work in a company where they find purpose and can apply their unique talents and potential to contribute. 

2. Career advancement is a must 

By nature, people always want to do better and improve, which is why it’s no surprise employees care deeply about career progression opportunities when deciding where to work. 

3. It’s good for business when employees contribute

Companies benefit if they help their employees feel their work has purpose and there is opportunity for career advancement. Employees stay longer and commit more to their work in the short term. In the long term, people are motivated to propose new ideas and find more opportunities to contribute. They see their career success tied to the success of the business. 

This article originally appeared on Forbes BrandVoice. 

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