1 Million Strong partnered with the two festivals, known for their vibrant atmospheres and exceptional lineups, to engage thousands of people and create a supportive and inclusive environment for all festivalgoers and ensure no fans were left outside the gates. The initiative has been received with enthusiasm and praise from festivalgoers, media, and musicians.
The media coverage highlights 1 Million Strong’s innovative approach to supporting sober attendees’ well-being and recognizes them as a game-changer for sober fans and musicians.
L.A. Times posted a video story of the 1 Million Strong Wellness Retreat at Stagecoach Festival on their Instagram account (@latimes_entertainment,@latimes), capturing the essence of the wellness tent and the empowering atmosphere they provided. The post garnered thousands of likes and comments.
1 Million Strong even caught the attention of musical performers at the festivals, like Larkin Poe, who stopped by the 1 Million Strong tent at Jazz Fest and posted about it on their Instagram (@larkinpoe).