Fundraising Resources


Excellent Books on Fundraising

What Donors Want…and Why! by Tom Ahern

The Fundraiser’s Guide to Irresistible Communications by Jeff Brooks

21 Tips for Highly Successful Fundraisers by Ben Case

Retention Fundraising by Roger Craver

Getting to Yes, Negotiating Agreement Without Giving In by Roger Fisher, William Ury, and Bruce Patton

Secrets of Question Based Selling by Thomas Freese

The 10 Laws of Fundraising by J.B. Horton, Paul Cozby, and John Von Kannon

Rainmaking by Roy Jones and Andrew Olsen

The Raising of Money by Jim Lord

Mega Gifts by Jerold Panas

Fundraiser’s Measuring Stick by Jerold Panas

Asking by Jerold Panas

Born to Raise by Jerold Panas

Excel! By Jerold Panas

The Fundraising Habits of Supremely Successful Boards by Jerold Panas

The Little Gold Book: Advice, Wisdom, and Ideas on What it Takes to be a Remarkably Effective Board Member by Jerold Panas

The Little Gold Book: Everything You Could Possibly Want to Know to Ask Effective Questions by Jerold Panas

The Little Gold Book: Tips, Pointers, and Guidelines for Making a Supremely Successful Solicitation – by Jerold Panas

Making a Case Your Donors Will Love: The Secret to Selling the Dream by Jerold Panas

Supremely Successful Selling by Jerold Panas

The First 120 Days by Jerold Panas

Wit, Wisdom, and Moxie by Jerold Panas

The Lost Manuscript by Jerold Panas and Si Seymour

The Moves Management Manual: A Fail-Proof System for Major and Planned Gift Fundraising by Jerold Panas and Bill Sturtevant

Power Questions by Jerold Panas and Andrew Sobel

Power Relationships by Jerold Panas and Andrew Sobel

To Sell is Human by Daniel Pink

Selling to the Affluent by Thomas Stanley

The Millionaire Next Door by Thomas Stanley and William Danko

The Artful Journey by William Sturtevant

Ten Steps to Fundraising Success by Mal Warwick and Stephen Hitchcock

Fundraising When Money is Tight by Mal Warwick


Excellent Books on Positioning, Marketing and Branding

Influence: The Psychology of Persuasion by Robert Cialdini

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Yes: 50 Scientifically Prove Ways to Be Persuasive by Noah Goldstein, Steve Martin, and Robert Cialdini

Steal These Ideas!: Marketing Secrets That Will Make You a Star by Steve Cone

Powerlines: Words That Sell Brands, Grip Fans, & Sometimes Change History by Steve Cone

Fans! not Customers: How to Create Growth Companies in a No Growth World by Vernon Hill

My Life in Advertising/Scientific Advertising by Claude Hopkins

No B.S. Trust-Based Marketing by Dan Kennedy, and Matt Zagula

The Right Brain Way: Drive your Brand with Power and Emotion by Charles Kenny, Ph.D.

Brandwashed by Martin Lindstrom

Give Your Speech, Change the World by Nick Morgan

Power Cues by Nick Morgan

Confessions of an Advertising Man by David Ogilvy

Ogilvy on Advertising by David Ogilvy

Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy by Stan Rapp and Tom Collins

Focus: The Future of Your Company Depends on It by Al Ries

Positioning by Al Ries and Jack Trout

Marketing Warfare by Al Ries and Jack Trout

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

How to Advertise by Kenneth Roman, Jane Maas, and Martin Nisenholtz

Obvious Adams: The Story of a Successful Businessman by Robert Updegraff

Unconscious Branding by Douglas Van Praet


Excellent Books on Direct Mail

Secrets of Successful Direct Marketing by Richard Benson

Fund Your Cause with Direct Mail by Benjamin Hart

Raising $1000 Gifts by Mail in the Age of Email and Social Media by Mal Warwick

Revolution in the Mailbox by Mal Warwick

Fundraising on the Internet by Mal Warwick, Ted Hart, and Nick Allen

How to Write Successful Fundraising Letters by Mal Warwick

Testing, Testing, 1,2,3 by Mal Warwick

Type and Layout by Mal Warwick and Colin Wheildon


And a few more Excellent Books to Recommend

Discover your Inner Economist by Tyler Cowen

Ten Powerful Phrases for Positive People by Rich DeVos

Simply Rich: Life and Lessons from the Cofounder of Amway by Rich DeVos

Uncommon Service by Frances Frei

How Companies Win by Rick Kash and David Calhoun

Science of Success by Charles Koch

Good Profit by Charles Koch

The New Gold Standard by Joseph Michelli

The New Conceptual Selling by Robert Miller, Stephen Heiman, Tad Tueja, and John Coghlan

America’s Right Turn by Richard Viguerie