Excellent Books on Fundraising
What Donors Want…and Why! by Tom Ahern
The Fundraiser’s Guide to Irresistible Communications by Jeff Brooks
21 Tips for Highly Successful Fundraisers by Ben Case
Retention Fundraising by Roger Craver
Getting to Yes, Negotiating Agreement Without Giving In by Roger Fisher, William Ury, and Bruce Patton
Secrets of Question Based Selling by Thomas Freese
The 10 Laws of Fundraising by J.B. Horton, Paul Cozby, and John Von Kannon
Rainmaking by Roy Jones and Andrew Olsen
The Raising of Money by Jim Lord
Mega Gifts by Jerold Panas
Fundraiser’s Measuring Stick by Jerold Panas
Asking by Jerold Panas
Born to Raise by Jerold Panas
Excel! By Jerold Panas
The Fundraising Habits of Supremely Successful Boards by Jerold Panas
The Little Gold Book: Advice, Wisdom, and Ideas on What it Takes to be a Remarkably Effective Board Member by Jerold Panas
The Little Gold Book: Everything You Could Possibly Want to Know to Ask Effective Questions by Jerold Panas
The Little Gold Book: Tips, Pointers, and Guidelines for Making a Supremely Successful Solicitation – by Jerold Panas
Making a Case Your Donors Will Love: The Secret to Selling the Dream by Jerold Panas
Supremely Successful Selling by Jerold Panas
The First 120 Days by Jerold Panas
Wit, Wisdom, and Moxie by Jerold Panas
The Lost Manuscript by Jerold Panas and Si Seymour
The Moves Management Manual: A Fail-Proof System for Major and Planned Gift Fundraising by Jerold Panas and Bill Sturtevant
Power Questions by Jerold Panas and Andrew Sobel
Power Relationships by Jerold Panas and Andrew Sobel
To Sell is Human by Daniel Pink
Selling to the Affluent by Thomas Stanley
The Millionaire Next Door by Thomas Stanley and William Danko
The Artful Journey by William Sturtevant
Ten Steps to Fundraising Success by Mal Warwick and Stephen Hitchcock
Fundraising When Money is Tight by Mal Warwick
Excellent Books on Positioning, Marketing and Branding
Influence: The Psychology of Persuasion by Robert Cialdini
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
Yes: 50 Scientifically Prove Ways to Be Persuasive by Noah Goldstein, Steve Martin, and Robert Cialdini
Steal These Ideas!: Marketing Secrets That Will Make You a Star by Steve Cone
Powerlines: Words That Sell Brands, Grip Fans, & Sometimes Change History by Steve Cone
Fans! not Customers: How to Create Growth Companies in a No Growth World by Vernon Hill
My Life in Advertising/Scientific Advertising by Claude Hopkins
No B.S. Trust-Based Marketing by Dan Kennedy, and Matt Zagula
The Right Brain Way: Drive your Brand with Power and Emotion by Charles Kenny, Ph.D.
Brandwashed by Martin Lindstrom
Give Your Speech, Change the World by Nick Morgan
Power Cues by Nick Morgan
Confessions of an Advertising Man by David Ogilvy
Ogilvy on Advertising by David Ogilvy
Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy by Stan Rapp and Tom Collins
Focus: The Future of Your Company Depends on It by Al Ries
Positioning by Al Ries and Jack Trout
Marketing Warfare by Al Ries and Jack Trout
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
How to Advertise by Kenneth Roman, Jane Maas, and Martin Nisenholtz
Obvious Adams: The Story of a Successful Businessman by Robert Updegraff
Unconscious Branding by Douglas Van Praet
Excellent Books on Direct Mail
Secrets of Successful Direct Marketing by Richard Benson
Fund Your Cause with Direct Mail by Benjamin Hart
Raising $1000 Gifts by Mail in the Age of Email and Social Media by Mal Warwick
Revolution in the Mailbox by Mal Warwick
Fundraising on the Internet by Mal Warwick, Ted Hart, and Nick Allen
How to Write Successful Fundraising Letters by Mal Warwick
Testing, Testing, 1,2,3 by Mal Warwick
Type and Layout by Mal Warwick and Colin Wheildon
And a few more Excellent Books to Recommend
Discover your Inner Economist by Tyler Cowen
Ten Powerful Phrases for Positive People by Rich DeVos
Simply Rich: Life and Lessons from the Cofounder of Amway by Rich DeVos
Uncommon Service by Frances Frei
How Companies Win by Rick Kash and David Calhoun
Science of Success by Charles Koch
Good Profit by Charles Koch
The New Gold Standard by Joseph Michelli
The New Conceptual Selling by Robert Miller, Stephen Heiman, Tad Tueja, and John Coghlan
America’s Right Turn by Richard Viguerie